Creativity as a Life Skill for Innovation

One of my favorite reads of the last couple of years is the work “Creative Leadership: Skills that drive innovation”, written by Puccio, Mance and Murdock. They argue that by making use of the right thinking skills an individual should be able to think outside their ‘area of familiarity’. The origin of radical innovation begins outside this so-called zone of comfort. By making use of the right converging techniques the individual should be able to make deliberate decisions between alternatives. See figure 1.


Puccio et al. mention the following essential thinking skills necessesary for diverging and converging:
Affective Skills (Puccio, Mance, Murdock)

Cognitive Skills (Puccio, Mance, Murdock)

Recently, Puccio gave a wonderful Ted-presentation about creativity:

Leave a Reply

Your email address will not be published. Required fields are marked *