As part of a simulation game on innovation management we have been running at universities and in corporate training programs for over 4 years now, we have developed an integrative model for dealing with innovation management on a daily basis. Innovation Management is a strategic activity that isn’t necessarily needed to implement throughly for every company. Mostly large companies have included structured processes that include administrative stages to following the (large number of) project that are in progress and to be able to follow-up on them and calculate the effect of innovation management in general. For smaller companies however, that is not general practice: having such a formal process in place simply doesn’t weigh up to cost efficiencies will generate. But for them, innovation management is just as important – but they rather use a toolkit than a formal process. Our 8 Types of Innovation Processes model is a simple design that makes it easy to bridge the gap between a formal process and the tools available.
Based on a visionary criteria – radical or incremental? product leadership or operational excellence? – you would be able to select approximately 2 or 3 types of processes that should be of interest to you. Scroll down to the tactics and start working on them tomorrow.
Download a high-resolution (PDF) of this infographic now!
8 Types of Innovation Processes
- Marketing & Branding: innovating the customer experience.
- Ideation: innovating the product idea & concept.
- Technology: innovating the product functionality.
- Co-creation: innovating the customer involvement.
- Social Innovation: innovating the corporate culture.
- Entrepreneurship: innovating through entrepreneurial thinking.
- Open Innovation: innovating with stakeholders.
- Business Model Innovation: innovating the purpose and strategy.
5 thoughts on “8 Types of Innovation Processes (Infographic)”
Hi, I’m designing a syllabus for a course of innovation and technology management at postgraduate level . I want to study infographic pdf to decide if it is appropriate.
Dear Luis, Thank you for contacting me. Yes, it would be excellent material. Please refer the students to this website or openinnovation.eu for downloading material (don’t spread or publish the infographics directly to the student portal).
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Hi my name is Ajay Manneni. Currently I am doing my masters. Innovation and value creation is one of the subject that I registered in this semester. To complete the course I need to submit a final paper on Innovation processes (Topic Given). Now coming to the point, I am bit confused in pointing the stages in innovation processes and their role in making an innovation success or fail. Could you please help me with this.