As part of a simulation game on innovation management we have been running at universities and in corporate training programs for over 4 years now, we have developed an integrative model for dealing with innovation management on a daily basis. Innovation Management is a strategic activity that isn’t necessarily needed to implement throughly for every company. Mostly large companies have included structured processes that include administrative stages to following the (large number of) project that are in progress and to be able to follow-up on them and calculate the effect of innovation management in general. For smaller companies however, that is not general practice: having such a formal process in place simply doesn’t weigh up to cost efficiencies will generate. But for them, innovation management is just as important – but they rather use a toolkit than a formal process. Our 8 Types of Innovation Processes model is a simple design that makes it easy to bridge the gap between a formal process and the tools available.
Based on a visionary criteria – radical or incremental? product leadership or operational excellence? – you would be able to select approximately 2 or 3 types of processes that should be of interest to you. Scroll down to the tactics and start working on them tomorrow.
8 Types of Innovation Processes
- Marketing & Branding: innovating the customer experience.
- Ideation: innovating the product idea & concept.
- Technology: innovating the product functionality.
- Co-creation: innovating the customer involvement.
- Social Innovation: innovating the corporate culture.
- Entrepreneurship: innovating through entrepreneurial thinking.
- Open Innovation: innovating with stakeholders.
- Business Model Innovation: innovating the purpose and strategy.