Business Model Innovation Canvas

How to blend 10 Types of Innovation with the Business Model Canvas?

Simple but effective: I’ve tried to combine the excellent framework of 10 Types of Innovation (Keeley et al, 2013) with the highly successful framework of the Business Model Canvas (Osterwalder, Pigneur et al, 2008). I wasn’t the first one to come up with this idea, some others have plotted the 10 types on the BMC before, such as Huw Griffiths on Medium or Heather McQuaid on Slideshare.

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Ten Types of Innovation Infographic

Ten Types of Innovation Infographic

By far one of the most interesting books on innovation of the last few years is “Ten Types of Innovation: the discipline of building breakthroughs” by Keeley. At the time of publishing he was director of the firm Doblin, however the firm has recently been acquired by Deloite. The Ten Types of Innovation explain different forms of innovation, bundles in three categories. Because I believe this book should be present on everyone’s desk, I have created an infographic that is inspired by the framework of the Ten Types.

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