business

Unleashing Innovation: Strategic Simulation Games as a solution to the use of AI and ChatGPT in Business Education

Unleashing Innovation: Strategic Simulation Games as a solution to the use of AI and ChatGPT in Business Education

Alwin Maes

In the world of business education, the usage of AI and ChatGPT has severe impact. Not only does it open doors for new ways of learning, it also threatens traditional learning methods, activities and deliverables – and forces educators to update curricula in a fast pace. As became apparent over the last few years, strategic simulation games are immersive learning experiences that go hand-in-hand with the rise of the usage AI and ChatGPT in education. As a premium partner of Innovative Dutch, who is developing and running strategic simulation games in universities worldwide, we’ve experienced during the last year that there are many benefits arising from using strategic simulation games in education, knowing that students will move to AI to ask for help. Interested in learning more about the simulation games of Innovative Dutch? Check their website for the Innovation Management Game and the Business Model Game. Their games are played in over 25 countries by 10K+ students annually.

Here are nine advantages of leveraging strategic simulation games enhanced by AI in business education:

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Business Model Innovation Canvas

How to blend 10 Types of Innovation with the Business Model Canvas?

Jan Spruijt

Simple but effective: I’ve tried to combine the excellent framework of 10 Types of Innovation (Keeley et al, 2013) with the highly successful framework of the Business Model Canvas (Osterwalder, Pigneur et al, 2008). I wasn’t the first one to come up with this idea, some others have plotted the 10 types on the BMC before, such as Huw Griffiths on Medium or Heather McQuaid on Slideshare.

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Treindi

A 4-Step Approach to Creating Exceptional Business Models

Jan Spruijt

a futuring technique for public organizations

Still a holy grail in market research: the DESTEP – STEEPLE – method. It is taught in almost every business-related course in the world and a very powerful tool to map trends for strategic purposes. 

However, there are a few fatal flaws that may cause users of this method to miss out on important opportunities:

  1. It’s too broad to grasp the real pains and gains of customers and clients as well – and as such may result in insights for the whole market rather than insights for your users specifically.
  2. It’s supposedly a desk research method, missing out on many ‘odd’ opinions and visions that may actually change your market sooner than you think.
  3. It’s based on ‘old-world-thinking’ by looking into economies, demographics and technologies, rather than shifting paradigms, sociographics and new business models that may or may not be digitally enabled.
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Business Model Generator

Jan Spruijt

The use of Open Innovation is to a large extent related to the rise of technology. Not only does technology smoothen Open Innovation, also the adaption of new technologies to the core business (model) can be accelerated by participating in Open Innovation networks. In fact, when talking to businesses the questions that they have do almost never directly include the use of Open Innovation as a goal. It’s assumed a logical and necessary step to take when dealing with actual problems. Simply said, many innovation questions that companies have follow the simple pattern: ‘How can we [change something] in order to improve our [business model construct] in line with [trending topic]?’. These are as such practical, design-oriented questions, not about why [something] happens, or what is the effect of [something] but about how to change to adapt to that [something].

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Clarifying Design in Business Sciences: a Design Thinking Taxonomy

Clarifying Design in Business Sciences: a Design Thinking Taxonomy

Jan Spruijt

This article is an extended book review of The Quest for Professionalism of George Romme, a 2016-published book by Oxford University Press. The book is a one-of-a-kind taking a much needed reflective approach to leadership and a critical note towards the level of professionalism that many of us are approaching the science of management and entrepreneurship with. His work is exceptional, because it integrates major scientific perspectives on management from a holistic point-of-view without getting too descriptive. The book chooses a slightly philosophical approach without getting too abstract. The book takes a slightly life-work approach without giving too much self-credit.

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Using Games to create Business Model Innovation

Jan Spruijt
I believe this article by Sune Gudiksen is interesting because it explores the rationale of game theory in combination with business model innovation. The article argues that gamification (in the innovation process) could lead to novel business model insights.Gudiksen describes game theory by referrin the ‘magic circle’: “As stated bypioneering play researcher Huizinga (1949), itis a playground in which special rules apply.He further argues that magic circles are ‘temporary worlds within the ordinary world, dedicated to the performance of an act apart’ (Huizinga, 1949, p. 10). Salen and Zimmerman(2004) argue that within the magic circle, specific meanings can emerge. Building upon the experiential learning model, in which learning happens as a result of concrete experiences, reflective observations, abstract conceptualization and active experimentation (Kolb, 1984), Kolb and Kolb (2010) suggest that the ludic learning space is the highest form of experiential learning. The ludic learning space is characterized by principles such as the freedom to play, the chaos of uncertainty, welcoming foolishness and stepping out of real life. Such a temporary space can allow for the various perspectives and forms of professional expertise to come alive in the search for newbusiness model initiatives.”

Gudiksen concludes with the statement that there are three reasons for using games in business model innovation:

    • Games can be a beneficial way of combining various interests.
    • Games challenge assumptions.
    • Games create surprises that might eventually lead to innovation.
    • Games offer the freedom to improvise, suggest, play and test alternative and future business model scenarios.

Please take a look at the Innovation Management Game if you’re interested in business model game.

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Agile Methods in a New Area of Innovation Management and Business Modeling.

Jan Spruijt

This article by Link and Lewrick (2014), presented at the Science-to-Business Marketing Conference, provides an interesting overview of the possibilities of Agile Methods in Innovation Management. The authors propose that Agile Methods should not be used in R&D only, but also in fields like organizational culture, management style, structures, effective working and cunstomer relationships.

Preliminary results indicate that using their methodology for Agile Business Models creates more than 100% growth in new business results year-to-year, 100 times cost reduction, innovative solutions, brand image growth and reduction of process life cycles.

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Business Model Innovation: Ten Lessons from Nonprofits

Jan Spruijt

What keeps business leaders up at night? If it’s not their company’s ability to streamline operations and lower costs, it’s whether their teams have the vision to see future opportunities and the flexibility to pursue those opportunities faster and more profitably than competitors.

Read full article: Business Model Innovation: Ten Lessons from Nonprofits