methods

50 Research Methods for Innovation Infographic

50 Research Methods for Innovation Infographic

Jan Spruijt

A few weeks ago entrepreneur Valer Pop, CEO of LifeSense Group told his startup story to us at the High Tech Campus. After having a successfull career at Holst Centre, Valer decided to start his business with just a small idea: solving unwanted urine loss. He was working on this idea at Holst Centre, but after meeting co-founder Julia Veldhuijzen, Valer and she decided to start up their own business and create specialized medical underwear to help 400 million women worldwide. Early on in the process they gathered an advisor board consisting of 100 women and involved them in the creation process, in both opinion polls and experiments. Right now, LifeSense’s product Carin is an international success. LifeSense’s goal for this year it to be the fastest growing medical company in Europe. Now that’s a goal.

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Innovation Thinking Methods

Innovation Thinking Methods

Jan Spruijt

A few weeks ago, a friend brought the book “Innovation Thinking Methods: disciplines of thought that can help you rethink industries and unlock 10x better solutions” from Osama A. Hashmi to my attention. I ordered it, read it and was impressed by the both the power and simplicity of the work.

The book is thin and comprehensible. In fact, it read like a weblog post enriched with interesting personal thoughts of the author and beautiful examples from his own perspective. What I most liked is the fact that it takes another approach then we’re used to see: the book is a random list of thinking methods that could be used when dealing with innovation as an entrepreneur. The list is not categorized, nor is there a structured process that guides you through the book, nor an analysis or an advice. And therefore it is mostly an inspirational book and a homage to disruptive, non-incremental or structured thinking; the fuzzy front-end of innovation. A non-methodological list of methods. Both an obeisance for the entrepreneurial-minded free-thinkers and experienced managers looking for a solution to create passion and change in an innovation team.

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Agile Methods in a New Area of Innovation Management and Business Modeling.

Jan Spruijt

This article by Link and Lewrick (2014), presented at the Science-to-Business Marketing Conference, provides an interesting overview of the possibilities of Agile Methods in Innovation Management. The authors propose that Agile Methods should not be used in R&D only, but also in fields like organizational culture, management style, structures, effective working and cunstomer relationships.

Preliminary results indicate that using their methodology for Agile Business Models creates more than 100% growth in new business results year-to-year, 100 times cost reduction, innovative solutions, brand image growth and reduction of process life cycles.

Read full article: Agile Methods in a New Area of Innovation Management and Business Modeling.

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