Where does ‘The Innovation Funnel’ come from? A short history.

This great article from 2011 by Gerry Katz provides us with an overview of the different models that have been developed around innovation processes and New Product Development. In short:
— 1980: New Product and Development Service Process (Hauser)
– 1986: Stage Gate (Cooper)
– 1992: Innovation Funnel (Wheelwright & Clark)
– 1992: New Product Development Funnel (McGrath)
– 2005: Innovation Funnel (MIT)

And he proposes a new design in the end. The article, however, misses the evolution of Open Innovation.

Read full article: Where does ‘The Innovation Funnel’ come from? A short history.

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